Men Fashion And 1960s Pop Culture

In male fashion, refinement took the place of invention. Italian clothing fashion designers had quite a big role in the launch of that vision.

Trendy young men of the 1960s period are the ones who favor shirts in pastel colors that follow the body line.

Also, men suits became more refined and tighter. Jawaharial Nehru, Prime Minister of independent India launched the fashion jacket without lapel and collar. This type of jacket was to be combined with polyester pants.

This ideal and stylish fashion look was adopted with much love by men in Britain, but also celebrities such as Mike Love, The Beatles and Joe Namath.

The end of the '60s saw a very feminine side of men fashion. Men are seen wearing long hair, ties with polka dots and velvet trousers. This style was called "peacock style" as the default image and clothes were seen as a way to attract women. But designers were not happy with just that.

They went even further and designed even tighter trousers, strengthening the force and grandeur of color. It is during this time period that the first men jewellery collections were launched. And round and small fashion sunglasses were on a roll as well.

Pop-art's inspiration was the creations of two American artists-Jaspar Jones and Robert Rauschenberg.

They presented daily in art as household objects. Sculptures in the form of cans of Jones have aroused many waves of curiosity, of indignation, but also of fans.

Rauschenberg invented compound paintings consisting of the insertion of photographs, films and glass on painted surfaces. By that time, the ‘pop’ word had already appeared in the British vocabulary, meaning the popular culture.

American Andy Warhol gave this type of culture a meaning not yet known. As an advertising illustrator, he brought in the journal components painting elements such us Campbell's soup or a glass of Coca-Cola.
He also did the opposite, transforming ads in paintings.